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Master of Business Administration

Curriculum

Contact Master of Business Administration  

Master of Business Administration

Address: 
1160 McDermott Drive 
West Chester, PA 19380


Phone: 610-436-2608 
Fax: 610-436-2439 
Email: mba@wcupa.edu

Curriculum

West Chester University's Master of Business Administration Program features a dynamic curriculum that exposes students to the core business topics relevant to a global business environment. It is ranked in the top 100 in U.S. News and World Report's rankings of the Best Online MBA Programs for 2018 and it is one best educational values in Pennsylvania and throughout the United States. We are ranked in U.S. News and World Report's rankings of part-time MBA programs for 2018. These are the “top business schools for part-time MBAs.” We value our veterans and their service. We are ranked as #38 in U.S. News and World Report's rankings of the Best Online MBA Programs for Veterans for 2018. These are the best online MBA programs that help veterans reduce the cost of school.

Please note that the curriculum information on this website applies to fall 2018 matriculated students and later. If you are an existing student, please contact your advisor and check your email communications for curriculum questions.

Master of Business Administration

West Chester University's Master of Business Administration Program is a 10 course, 30 credit program . All courses are required, and all requirements for the Master of Business Administration degree must be completed within three years. All students will complete a comprehensive exam in their final semester.  The degree will be granted only when the student's comprehensive exam score meets the passing standard set by the Graduate Curriculum Management Committee.

1. MBA 601 Strategic Cost Management

This is a course in advanced managerial accounting, focusing on accounting methods and techniques useful in making business decisions. Included are measurements of divisional performance, revenue and pricing decisions, product performance, customer performance, and budgeting. Control systems and techniques are examined from a managerial perspective.

2. MBA 602 Financial Analysis and Valuation

The knowledge of financial principles is advantageous to managers in virtually every discipline in business. This course is designed as an in-depth financial analysis and valuation course to stimulate critical thinking of financial problems of businesses and focus on valuation. The basic aspects of financial analysis and valuation including use of ratios to assess corporate performance, projection of financial statements for both projects and whole companies, estimation of weighted average cost of capital, valuation of assets, projects and companies using discounted cash flow approach are covered. Also, special topics, such as international aspect of financial management will be covered. Projects and cases will be used in the course to provide students with hands on experience in the use and application of financial tools and technology, especially Excel. Team building, and written communication skills are also important for the group project.

3. MBA 603 Global Operations and Supply Chain Management

This course utilizes interactive learning methodologies to promote awareness of the operations and supply chain management techniques available for improving the organizational structures which create and deliver value to customers. Through the case approach, students will learn how an operation strategy that is cross-functional and global creates competitive advantage for both manufacturing and service companies. Topics covered include project management, product design, process analysis, electronic commerce, and enterprise resource planning systems. In particular, because of its emerging role in today's corporation, supply chain management will be emphasized.

4. MBA 604 Components of Effective Leadership

This course is an examination of management theory and its relationship to human resource functions. This course traces the development of management and organization principles and theories, with an emphasis on applying them to human resource issues. This course examines the relationship between the individual and the organization, and topics such as leadership and motivation, attitudes, selection, performance appraisal, and individual and group decision making will be explored.

5. MBA 605 Business, Society & Environment

This course provides an overview of how major trends in the world economy, social issues, and political, legal, and ethical systems affect business. The student will enhance his/her ability to understand the implications of major social, economic, political, legal, and ethical trends in the U.S. and the world; critically examine his/her own position on these issues; critically analyze popular writings on these issues; and appreciate the perspective of others whose circumstances differ from those of the student.

6. MBA 606 Innovation and Marketing Strategy

This course examines the strategic issues facing organizations as they develop solutions that satisfy customer needs and create customer value. Emphasis is placed on identifying and explaining approaches to creating a marketing environment that encourages creative thinking. Coverage includes the processes and strategies for developing and maintaining customer value, techniques and technologies used to gather and analyze market information, innovative approaches for developing marketing solutions, and other contemporary issues affecting today's marketing decision makers. Topics are investigated using a number of methods including case study, analytical and hands-on exercises, and real-world discussion.

7. MBA 607 Economic Analysis for Business

This course is an examination of applied microeconomic and macroeconomic theory. Students will reinforce an operational knowledge of economic theory and concepts, and the ability to integrate these concepts in advanced real-world analyses. This course utilizes technology in the decision making process and includes applied economic data analysis.

8. MBA 610 Law and Ethics in the Business Environment

This course is designed to meet the professional needs of managers who have minimal exposure to the law and to enhance their knowledge of the legal and ethical environment of business operations. It examines the framework of the American legal system. The course focuses from a managerial and entrepreneurial perspective on sources of law: including the constitutional, statutory, administrative, and common law principles that define the relationships between government and business; buyers and sellers of goods and services; and employers and employees.

9. MBA 611 Entrepreneurship and New Venture Creation

This course introduces students to the concept of entrepreneurship and the process of new venture creation. Topics addressed in the course include idea generation, feasibility assessment, industry analysis, market research, funding, financial planning, and marketing, as well as writing and presenting a business plan. Theories and techniques learned in this course will be used to develop a comprehensive entrepreneurship project.

10. MBA 699 Strategic Management and Planning

This course is an in-depth examination of the processes by which business strategies are conceived, formulated, executed, and changed. Specific topics include strategic planning, endogenous and exogenous influences affecting strategic feasibility, analyses, and choices. Comprehensive strategy-oriented cases from a variety of business contexts are used.

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