Strategic Communication Campaign Handbook 

by L. Meghan Mahoney and Edward Lordan

Strategic Communication Campaign Handbook Book Cover


Strategic Communication Campaign Handbook 

By L. Meghan Mahoney, Ph.D. and Edward Lordan, Ph.D.

Copyright © 2019

Subject: Communication/Media Studies

Keywords: communication, group project, social science research, media theory   

About the Book

Introduces students to key concepts in media theory, media research and group project development.


Please note that this book is available for use by any West Chester University (WCU) faculty member or student, but should not be distributed to anyone outside of WCU. The Teaching and Learning Center keeps usage statistics on all books created by the eTextbook Initiative, so any faculty member who plans to use one or more of these books in their WCU course(s) will need to complete a short usage survey.

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Table of Contents

  • Chapter 1: Research
  • Chapter 2: Setting Goals
  • Chapter 3: Audience Research
  • Chapter 4: Key Messages
  • Chapter 5: Message Distribution
  • Chapter 6: Marketing, Advertising, and Public Relations
  • Chapter 7: Digital Marketing
  • Chapter 8: Monitoring and Evaluation
  • Conclusion: Putting Together the Plan



  • Publication Year: 2019
  • Edition: First

Recommended Citations

  • MLA: Mahoney, L. Meghan; Lordan, Edward. Strategic Communication Campaign Handbook. First, West Chester University, 2019.
  • APA: Mahoney, L. M.; Lordan, E. (2019). Strategic Communication Campaign Handbook (First). West Chester University.
  • Chicago: Mahoney, L. Meghan ; Lordan, Edward. Strategic Communication Campaign Handbook. First. West Chester University, 2019.


  • Copyright © 2019, L. Meghan Mahoney; Edward Lordan, West Chester University of Pennsylvania, All rights reserved.