Branding and Marketing resources

branding vs marketing

official wcu brand guide


Student Affairs Style Guide

University Brand Guidelines

Brand Assets Toolkit

University Communications Branding Cheat Sheet  

Download Official Fonts 

West Chester University Branding Guide

Online Photo Release Form

University Colors:
Elemental Purple (PMS 7449   Canva 291024)
Accent Purple (PMS 7657   Canva 3f1a37)
Elemental Gold (Pantone Yellow   Canva fce715)
Accent Gold (PMS 7555   Canva f4c242)



division of student affairs logo

Digital and Print Materials 

Brochures, postcards, and other print materials you may be looking to create for your office should follow the basic branding rules for the division and university. All of the materials created should feature West Chester University logo somewhere on the front of the design. The logo does not need to overpower your design, but should be visible and legible.

For official University outward facing materials, put your request in through Graphics and Printing for design. 

Email Sabrina Rightmer for departmental letterhead template. 

Full list of Student Affairs department logos

 Ram Plan co-curricular logo

Ram Plan Co-curricular Transcript Logo


The Ram Plan Co-curricular Transcript serves as a tool to capture co-curricular experiences and the learning within them.  This logo should be used on marketing materials for programs approved for the Ram Plan for students to easily identify. 


WCU Logo Policies

In the interest of providing a uniform image for the University, individual logotypes or seals may not be used by schools, departments, or other academic and administrative units of the University. Requests for exceptions to this policy should be made in writing to the Office of Publications and Printing Services. For all information on logo policies, visit the University Communications and Marketing logos website.