Dr. Sang Yong Bok
Dr. Sang Yong Bok is an Assistant Professor of Marketing in the College of Business and Public Management at West Chester University. Dr. Bok earned his Ph.D. degree at Dongguk University. Originally trained as an engineer, later as a behavioral scientist, Dr. Bok emphasizes interdisciplinary learning and brings over 20 years of global business experiences into the classroom. His teaching interests are Marketing Research, Research Methodology, Consumer Behavior, Marketing Communication, and New Product Development. Dr. Bok has published articles in journals such as International Journal of Advertising, The Korean Journal of Consumer and Advertising Psychology, Asia Marketing Journal, Journal of Distribution and Management Research, and Korea Logistic Review.
B.S., Electronic Engineering, Dankook University
M.S., Electrical Engineering, University of Southern California
M.B.A., Marketing, Dankook University
Ph.D., Marketing, Dongguk University