2018 News

Marketing Students Earn Google Analytics Certification

December 17, 2018

West Chester University’s Department of Marketing offered 38 students enrolled in the Special Topics in Marketing (Marketing Analytics) course during the fall semester the opportunity to study basic and advanced Google Analytics, and all 38 students have recently obtained their Google Analytics Individual Certification.

“Google Analytics is a very important skill for today’s marketers and it vital to learn,” said Olivia Bortner ’19. “This course and others like it are crucial for the advancement and success of marketing majors.”

Google Analytics Certification is the leading accreditation in the domain of digital analytics. Students learned all the major metrics, traffic channels, e-commerce funnels, and digital campaign decision making before they were certified by Google Analytics Academy.

“Knowing Google Analytics and how it is used is crucial in today’s marketing landscape,” said Tyler Hopkins ’18. “It’s a one-stop-shop for any information or reports that a company would need in order to evaluate and strengthen their marketing strategies, especially as it pertains to e-commerce.”

With Google Analytics Certification, students became initially qualified for digital marketing jobs. There are currently over 16,000 marketing jobs in the United States listed on Indeed.com that require analytical knowledge and skills based on Google Analytics. Through earning this certification, WCU marketing students have better positioned themselves in the job market with skills in digital analytics.

“I’m walking out of WCU certified in Google Analytics,” said Christina Valerio ’18. “Having this certification was a talking point in an interview for my job after graduation, and my future employer was very impressed that I would be able to qualify leads based on my analytics experience.”

WCU’s Criminal Justice Student Association Racks Up Awards At Regionals

Members of the West Chester University Criminal Justice Student Association (CJSA) attended the American Criminal Justice Association (Lambda Alpha Epsilon) Regional Competition in King of Prussia, Pa., October 25-27, 2018.  WCU students came away from the conference winning 28 individual and team awards, with 16 of those awards coming in the academic categories. West Chester also earned the 2018 ACJA Region IV Runner-up Award. West Chester University students who won awards at the regional competition are listed below:

Criminal Law (2nd place, Lower Division) – Grace Whitney

Criminal Law (3rd place, Upper Division) – Matt Ginieczki

Corrections (1st place, Lower) – Nicholas Ruggeri

Corrections (3rd place, Upper) – Jesse Clement

Corrections (2nd pace, Upper) – Amanda DeLuca

Corrections (1st pace, Upper) – Matt Ginieczki

Juvenile Justice (2nd place, Lower) – Grace Whitney

Juvenile Justice (1st place, Lower) – Danielle Stagliano

Juvenile Justice (2nd place, Upper) – Deja LaVango

Juvenile Justice (1st place, Upper) – Jordan Montalvo

Policing (1st place, Lower) – Jolanda Dzimira

Policing (3rd place, Upper) – Matt Ginieczki

Policing (2nd place, Upper) – Jordan Montalvo

Physical Fitness (3rd place, 25-35 yrs old) – Jose Tena

Physical Fitness (3rd pace, 36-up yrs old) – Dr. Chris Przemieniecki

Physical Fitness (2nd place, 18-24 yrs old) – Nyara Sparks

Firearms Individual (3rd place, Lower) – Riley Milligan

Firearms Individual (2nd place, Lower) – Nicholas Ruggeri

Firearms Individual (1st place, Lower) – Megan Johnson

Firearms Individual (3rd place, Upper) – Lorenzo Giannandrea

Firearms Individual (1st place, Upper) – Michael Peraino

Team Firearms (1st place, Lower) – Devon Hinton, Charlotte Bruecks

Team Firearms (2nd place, Upper) – Gabby Jones, Megan Johnson, Jane Areias

Team Firearms (1st place, Upper) – Nicholas Ruggeri, Lorenzo Giannandrea, Riley Milligan

Team Firearms (2nd place, Professional) – Dr. Przemieniecki, Michael Peraino, Jesse Clement

Crime Scene (3rd place, Lower) – Niccole Secchiari, Nyara Sparks, Sierra Snyder

Crime Scene (3nd place, Upper) – Tara Gilroy, Deja LaVango, Mary Jane Nelson

Crime Scene (2nd place, Upper) – Kaitlyn Buckley, Amanda DeLuca, Victoria Batten

Crimnal Justice Students Group Photo


Business Management Student Named Gold Leaf Scholarship Recipient

September 27, 2018

West Chester University of Pennsylvania Business Management student Cierra Johnson was selected as this year's Gold Leaf Scholarship recipient, and was honored at the 10th Annual Gold Leaf Celebration Luncheon on Thursday, September 27, 2018. The Gold Leaf Scholarship is presented by The Main Line Chamber of Commerce and West Chester University.

Following the tradition of The Main Line Chamber of Commerce and the Chamber's mission to enable members to succeed, promote economic growth in the region, develop an informed business community, and enhance the quality of life on the Main Line, the Chamber and West Chester University are providing a WCU female student with a one-time, $4,000 scholarship.

The Gold Leaf Scholarship is awarded to a female student at West Chester University who has:

  • Overcome challenges to reach the current level of education
  • A demonstrated financial need
  • A distinguished character and is preparing to enter or re-enter the workforce
  • Distinguished herself through service to the Main Line Community at large
  • Demonstrated academic excellence
  • Exemplified the Chamber's commitment to leadership

Dr. Peter Oehlers Recognized As Beta Alpha Psi Outstanding Faculty Advisor

August 11, 2018

Accounting Department Professor Dr. Peter Oehlers received the Outstanding Faculty Advisor Award sponsored by RSM US LLP at the Beta Alpha Psi Annual Meeting in Washington, D.C. on August 9-11, 2018. Recipients of the award included: Ahmed Goma, Lambda Pi Chapter, Manhattan College, Atlantic Coast region, Peter Oehlers, Nu Zeta Chapter, West Chester University, Atlantic Coast region, Diana Franz, Gamma Epsilon Chapter, University of Toledo, Midwest region, Deb Cosgrove, Delta Omicron Chapter, University of Nebraska Lincoln, Missouri Valley region, and John Malloy, Gamma Chi Chapter, The University of Memphis, Southeast region.

The award recognizes faculty advisors who make substantial contributions to the professional growth and development of business financial information students. Faculty Advisors often work many additional hours to be present at various Beta Alpha Psi meetings, community service activities, firm receptions, member initiations, and to meet with chapter officers to plan for the months ahead. In addition to being recognized in front of their chapter and their peers, recipients also receive a plaque and a $5,000 cash award from RSM US in recognition of their achievements.


Criminal Justice Student Noor Butt Wins 2018 NEACJS Student Paper Competition

June 9, 2018

West Chester University Criminal Justice student and Nu Beta (Honor Society) member, Noor Butt, won the 2018 Northeastern Association of Criminal Justice Sciences (NEACJS) Undergraduate Student Paper Competition. Butt traveled to Portsmouth, Rhode Island, to accept her award and present her paper at the NEACJS 2018 Conference held June 7-9. Her paper was about the pros and cons of body-worn cameras for police. As the winner of the competition, she was awarded a certificate, a $500 check, a one-year membership to NEACJS, conference registration, and a one-night stay at the conference hotel.