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125 West Rosedale Avenue, West Chester, PA, 19382
The Undergraduate Minor in Media and Culture (MDC) is an 18-credit (6-course) program for undergraduate students who want to develop specialized expertise and skills in media-related fields, think critically about the intersections of media and diverse cultural contexts, and understand the value of intercultural perspectives in communication. As such, the core of this program introduces students to an extensive range of media technologies, hands-on learning, and principles of intercultural communication.
Beyond the core, the program offers three concentrations:
• Media Production - focuses on production and performance in various media environments, such as TV, radio, film, and online content.
• Strategic Communication - integrates advertising, marketing, and public relations in digital contexts.
• Media and Culture - focuses on diverse perspectives about changing industries, technologies, and cultures
All MDC students complete two required core courses:
This course introduces the students to key technologies used in producing digital messages, as well as professional standards applied in using these technologies. As part of the course, students will also develop basic, practical skills in using current media technology applications.
Students select one of the following lower level electives:
This course explores connections between media technologies and culture by examining basic theoretical arguments in media studies today. Students will examine key theoretical approaches to understanding the influence of media in contemporary culture. By semester’s end, students will be able to understand, apply, and contribute to research in the field of media studies. This knowledge will aid in the process of becoming responsible media producers and critical media consumers in today’s digital world.
Students choose three courses from the ones listed below. At least two courses must be from the same Concentration.
COM/MDC 321: Search Engine Optimization & Management
COM/MDC 323: Media Audiences
COM/MDC 370: Event Production Using Media
COM/MDC 421: Content Strategy
COM/MDC 423: Media Campaigns
To declare an MDC minor, visit MyWCU and submit an Academic Plan Change Request, following the directions listed here .
Program coordinator: Michael Boyle, Main Hall 502, firstname.lastname@example.org 610-436-2114
To declare a MDC minor, download the Add Minor form from the Registrar’s webpage. Complete the form, print and sign, obtain the required signatures, and submit to the Registrar at 25 University Ave.