Minor in Media and Culture
The Undergraduate Minor in Media and Culture (MDC) is an 18-credit (6-course) program
for undergraduate students who want to develop specialized expertise and skills in media-related
fields, think critically about the intersections of media and diverse cultural contexts,
and understand the value of intercultural perspectives in communication. As such,
the core of this program introduces students to an extensive range of media technologies,
hands-on learning, and principles of intercultural communication.
Beyond the core, the program offers three concentrations:
• Media Production - focuses on production and performance in various media environments, such as TV,
radio, film, and online content.
• Strategic Communication - integrates advertising, marketing, and public relations in digital contexts.
• Media and Culture - focuses on diverse perspectives about changing industries, technologies, and cultures
Requirements and Courses
Lower level core (6 credits)
All MDC students complete two required core courses:
COM/MDC 250: Intercultural Communication
COM/MDC 251: Media Technologies
This course introduces the students to key technologies used in producing digital
messages, as well as professional standards applied in using these technologies. As
part of the course, students will also develop basic, practical skills in using current
media technology applications.
Lower level elective (3 credits)
Students select one of the following lower level electives:
COM/MDC 253: Media Literacy
This course explores the influences of mass media and communication in society. Students
develop skills in analyzing media messages to gain control over them, understand their
commercial, theoretical and ideological influences, master control over the psychological
tricks embedded throughout modern technologies and create new messages as a member
of our social information society.
COM 252/MDC 252: Writing for Broadcast and Public Relations
COM/MDC 254: Media & Culture Theory
This course explores connections between media technologies and culture by examining
basic theoretical arguments in media studies today. Students will examine key theoretical
approaches to understanding the influence of media in contemporary culture. By semester’s
end, students will be able to understand, apply, and contribute to research in the
field of media studies. This knowledge will aid in the process of becoming responsible
media producers and critical media consumers in today’s digital world.
Upper level electives (9 credits)
Students choose three courses from the ones listed below. At least two courses must
be from the same Concentration.
ART 113: Digital Media
CSW 131: Introduction to Web Design
COM/MDC 203: The Philadelphia Media Experience
COM 217: Introduction to Video Production
COM/MDC 317: Advanced Video Production
COM/MDC 320: Communicating on Television and Radio
HON 320: Global Issues Seminar (Media in Ireland/England)
Strategic Communication Concentration
COM/MDC 311: Communication Professions in Sports
COM/MDC 321: Search Engine Optimization & Management
COM/MDC 323: Media Audiences
COM/MDC 325: Strategic Social Media
COM/MDC 355: Introduction to Public Relations
COM/MDC 370: Event Production Using Media
COM/MDC 421: Content Strategy
COM/MDC 423: Media Campaigns
COM/MDC 460: Communication and Advertising
COM/MDC 314: Games, Culture, and Theory
Exploration of video games, both classic and contemporary. Students will course deconstruct
your own relationship with video games themselves as well as humanity’s. You will
explore the ways people are influenced by games, and the way that games influence
culture and society, for better and for worse. Course Prerequisites: SPK 208, COM 217, 219, & 224 or MDC 250 & MDC 251. COM/MDC 322: Culture & Organizations
Different scholarly approaches to culture are used to craft strategic responses to
practical organizational challenges using the media. The particular cultures of media
organizations are also analyzed using case study examples. Prerequisites: SPK 208, COM 217, 219, & 224
or MDC 250 & MDC 251
COM/MDC 350: Advanced Intercultural Communication
Analysis of communication variables as they relate to the communication of difference
and the ways in which difference matters in everyday intercultural communication are
examined. Emphasis is placed on the influence of culture on the communication process,
including differences in values, assumptions, and communication practices/rules.
COM/MDC 360: African American Culture and Communication
COM/MDC 420: Media & Protest
This course draws from readings in mass communication, political science, sociology
and other disciplines to examine questions about the role of communication media in
the dynamics of social protest.
COM/MDC 422: Consulting for Careers in Media & Culture
In this course, students will explore the elements of organizational culture and apply
their learning in conducting an in-depth analysis of a specific organization and with
the goal of improving organizational effectiveness and creating positive organizational
COM/MDC 470: Intercultural Communication Training
To declare an MDC minor, visit MyWCU and submit an Academic Plan Change Request, following
the directions listed here .
Program coordinator: Michael Boyle, Main Hall 502, email@example.com 610-436-2114
How to Declare an MDC minor
To declare a MDC minor, download the Add Minor form from the Registrar’s webpage. Complete the form, print and sign, obtain the required
signatures, and submit to the Registrar at 25 University Ave.