Program Overview

The BFA Art / Graphic + Interactive Design specialization curriculum is designed to teach skills necessary for successful careers in print-based design and interactive design through learning and developing formal concepts, methods, theory, and technical processes. The program includes a strong foundation in art and design history, typography, symbology, and design vocabulary with a broad range of upper-level courses in visual branding, advertising, publication design, information design, packaging, web, and responsive design.


Program Learning Outcomes

  • Students will demonstrate a practicable understanding of the basic elements and principles of design within the foundations.
  • Students will acquire essential competencies of the techniques and methods within specialized design concentrations and demonstrate relevant critical thinking and problem solving involved in those processes.
  • Students will develop theoretical proficiencies commensurate with the requirements of lifelong involvement in the creative sector, through written, verbal, and visual communication as well as the publication of original works.
  • Students will acquire and integrate knowledge of both historical and contemporary movements, figures, and works in the field of design into their creative development through information literacy and critical thinking in written and verbal formats.

Program Highlights

  • National Association of Schools for Art and Design (NASAD) accredited
  • In the last five years, our design students have won more than sixty international and national design awards
  • Hands-on opportunities inside and outside the classroom
  • Internships
  • Student exhibitions
  • Study abroad programs
  • Networking opportunities with noted artists and designers

What can I do with this degree?


Art Camp Director

Art Conservator

Art Critic

Art Director

Art Historian

Art Researcher

Art Supply Retailer

Art Teacher / Professor

Art Therapist

Artist Assistant

Arts Administrator

Brand Designer

Comic Book Artist


Creative Director

Design Consultant

Event Planner

Exhibition Designer


Film Concept Artist

Food Stylist

Front / Back-end Web Developer

Foundry Worker

Furniture Designer

Gallery Owner

Graphic Designer

Graphic Novel Artist


Independent Artist

Industrial Designer

Interactive Developer


Museum / Gallery Administrator

Museum / Gallery Preparator

Museum / Gallery Registrar

Package Designer

Potter / Ceramist

Product Designer

Story Board Artist

Textile Designer

User Experience (UX) Designer

Visual Merchandiser

Web Designer

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Assistant Professor (GAID) Karen Watkins presented a peer reviewed paper at the SEGD (Society of Experiential Graphic Design) 2020 annual Academic Summit. The Summit is a global forum for trends in design education research, projects and curriculum innovation. Participants included experiential designers, museum professionals, university deans, and professors from Tasmania, Istanbul, New Delhi, Vancouver, Mexico City, Winnipeg, WenZhou, Riga, Mumbai, Berlin, Sao Paulo, Brisbane, and states across the U.S.

Professor Jeremy Holmes illustrated the 2018 children's book "The Eye that Never Sleeps" by Marissa Moss to a variety of accolades including:

  • ALSC's Notable Children's Books of 2019, Best Books of 2018 by Publishers Weekly
  • Best Books of 2018 New York Public Library
  • Best Informational Books of 2018 Chicago Public Library
  • Art chosen for Society of Illustrators Original Art Exhibition, NYC
  • Selected as a finalist for Pop Culture Classroom Graphic Literature Award

Professor David Jones recently received awards from both Communication Arts and Graphic Design USA for his original type design. His identity work was featured on the Cover of Logo Lounge 11, which featured more than 2,500 logo designs from around the world.

Professor Scotty Reifsnyder's illustrations will be featured on Mountain Dew's DEWnited States Collection featuring original illustrations for each of the fifty states. Scotty was chosen to represent the great state of PA.

In 2019, six Graphic and Interactive Design students received international recognition in the 2019 Graphis New Talent Annual including the top "Gold" award category for a short animation, three Silver awards in the packaging and poster categories, and two honorable mentions. Additional awards were won in Communication Arts, Applied ARTS, Graphis, GDUSA, the AIGA and others over the last five years.

In 2017, Brindy Gibbs was awarded "Best of Show" in the AIGA Flux National Student Competition. Graduates from West Chester University have accepted positions with design agencies across the country, and are making meaningful contributions to the field as working professionals.

Graphic and Interactive Design Majors enrolled in ART400: Design for the Social Good recently completed proposals for a new mural to be installed in the Ram Shop, a West Chester University convenience store staffed by students with autism. Under the direction of Professor Scotty Riefnsyder, the students worked in teams of two to developed a variety of proposals. The winning design was designed by collaborators Taylor Goad and Kayla Degenshein, and was selected by the creative committee representing the store. It was unveiled during the ribbon-cutting ceremony on September 6th, 2019. The Philadelphia Inquirer published the story on their front page the following day.