Program Overview

The B.S. in Marketing at West Chester University prepares students for a variety of careers in the field. Our program emphasizes marketing tools and processes that develop analytical, communication, and interpersonal skills in our graduates. Courses like consumer behavior, market research, international marketing, and marketing strategy and planning give our students a foundation for their next step. The Marketing major is housed within the College of Business and Public Management, which is focused on academic innovation, globalization, sustainability, and community partnerships. The College encourages students to be empowered, engaged, and entrepreneurial. Our graduates are prepared for careers in the public and private sector, or for the pursuit of graduate study. Get Involved: American Marketing Association.


Program Highlights

  • Faculty experts

  • AACSB Accredited

  • Research, presentation, and conference attendance opportunities

  • Study abroad

  • Scholarships

  • Internships for credit

  • Annual idea pitch competition

  • Access to both the GIS and Spatial Analysis Center and the Dr. Edwin Cottrell Entrepreneurial Center


What can I do with this degree?

Most of our graduates receive job offers long before they cross the stage at commencement. Here is just a brief selection of current employers:

  • Allstate
  • Benchmark Federal Credit Union
  • Bonitz, Inc.
  • CBRE
  • Chatham Financial
  • CTDI
  • David's Bridal
  • Drexel University Online
  • eMoney Advisor
  • Independent School Management
  • JP Morgan Chase
  • Laborie
  • Ralph Lauren
  • Ricoh
  • SocketLabs
  • TD Bank
  • The United Way of Greater Philadelphia and Southern New Jersey
  • Vanguard
  • The Westover Companies

Request Information