The Engagement Theme in Building on Excellence directs WCU to be a leader in community engagement, building mutually beneficial relationships with external stakeholders locally and globally. These collaborations extend the University's impact within its home region and across the world, attracting new resources to advance learning and community well-being, and focus campus talent on the pursuit of the public good. To that end, four goals were established to guide progress on engagement: strengthening academic, co-curricular and support programs through partnerships that promote learning, increasing institutional visibility and reputation, expanding local community involvement, and increasing alumni outreach and partnerships.
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WCU Campus & Community Pride – A 72-member spirit committee was created, inclusive of representatives from every department on campus, with the goal of enhancing overall campus spirit. The committee accomplished the following: Held a fall spirit rally (RamRally) that generated campus pride and was standing-room-only in Hollinger Field House. Sponsored a community appreciation night that honored neighboring township officials at the first home football game Increased marketing for on-campus events. Provided additional buses to transport students to home football games, Provided seed money to co-sponsor student tailgates at all home games Purchased give-aways for most home football games and men's and women's basketball games. Created a new slogan for the campus – “RamsUp.” Purchased t-shirts for first-year and new transfer students promoting the new slogan. Sponsored an end-of-the-year celebration dubbed Golden Rams’ Day.