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Program Development Guide

Marketing Plan and Materials

Contact Us  

Program Development Guide

Center for International Programs
West Chester University
320 Mitchell Hall
675 S. Church Street
West Chester, PA 19383

Phone: 610-436-3515
Fax: 610-436-3426

Office Hours:
Monday - Friday, 8:00am - 4:30pm

International Student Advising:
Make an appointment.
Limited availability for walk-ins.

Study Abroad Advising:
Make an appointment.
Limited availability for walk-ins.

Marketing Plan and Materials

After programs have been approved by CIP, faculty members can begin marketing them to students. Please send any flyers, photos, and promotional content directly to Peter Loedel, and share the details of any information sessions so that they can be added to the CIP calendar.

Faculty members should be in touch with Jeff if they'd like to add additional application requirements, such as an essay, faculty recommendation, required interview, or audition.

WCU faculty memebers Dr. Ed Lordan and Dr. Matt Waite have provided the list below of things to consider when developing and marketing a program.

  • Is it an intro level course or upper division?
  • Who are your most likely participants? (Majors, which college, grad/undergrad, etc.)
  • Will participants come from only within your major, or others? (which others?)
  • Are non-WCU students allowed to participate?
  • Is course for-credit, or not-for-credit?
    • If for-credit, can non-credit participates go? (Will cost be the same?)
  • Emphasizing the tourism and travel, but maintaining academic integrity
  • Advertisements
    • Posters
    • The Quad
    • PP Show (in display cabinet)
    • Classroom visits
    • Video
    • Website
    • FaceBook Page

WCU Faculty-led Program Directory

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