View Text Only Version


Media Relations

Contact Communications  


13/15 University Ave, Second Floor
West Chester, PA 19383

Phone: 610-436-3383

Office of Communications Staff

Business Students Got Game

West Chester University students were among the 5,541 teams representing 296 colleges and universities from around the world who participated in a business simulation competition during the week of March 2 through March 8. The WCU students ranked in the top 100 globally for overall game-to-date score -- tying for the 81st best performance of the week.

Congratulations to Patrick Flaherty, Xia Fleming, Elizabeth Otto and Kelsey Sovine from Guohua Jiang's MGT 499 class. Their simulated business (an athletic footwear company) not only made the top 100, but their return on average equity of 42.2 percent tied for the 22nd best ROE performance of the week.

The competition field is the online Business Strategy Game (BSG) by McGraw Hill Education and the class is a capstone course on business policy and strategy for all WCU business majors. Jiang divided the class into six groups who each manage an athletic footwear company in competition against companies run by other groups from across the country and around the world. The game reflects the competitive nature of a business operating in the global market, encouraging students to strategize with their teammates in a dynamic experiment that extends beyond campus.

Each Monday, BSG compiles lists of the prior week's best-performing companies worldwide based on each of four measures: overall score (current year), earnings per share, return on average equity, and stock price.

This year, BSG has been used by 53,432 students in 3,204 classes/sections at 592 college/university campus locations in 52 different countries, from ADA University in Azerbaijan to the Zambia Centre for Accountancy Studies in Zambia.