November 19, 2014
If you've thought of starting your own business, this is the week to meet some mentors. It's Global Entrepreneurship Week and West Chester University's Cottrell Entrepreneurial Leadership Center is hosting a full slate of entrepreneur experts.
The centerpiece of the week is the Cottrell Center's 2014-2015 Entrepreneur-in-Residence, Janice Leone '76, CEO and principal of Corporate Interiors, Inc., who will make a presentation for Global Entrepreneurship Week on Wednesday, Nov. 19. She will speak at 2 p.m. in Sykes Student Union.
Leone transitioned Corporate Interiors from a furniture dealership to an expansive workplace solution provider. The company currently represents Steelcase as its "flagship brand" of office furniture as well as more than 200 additional manufacturers. Prior to her tenure as principal of Corporate Interiors, she held senior management and consultant positions with RJR Nabisco and Steelcase.
Her company creates a business' feel and atmosphere in their offices, from the type, texture and color of carpeting and walls to the acoustics and furniture. Leone graduated with honors from West Chester University with a bachelor's degree in psychology and a minor in business. She later received human resource management and leadership training from Harvard University.
Another WCU alumnus, Brendan Steer, sales director at Waste Oil Recyclers, will join Jim Bricker, president of Waste Oil Recyclers, to explain “How to Write an Effective Business Plan” on Thursday, Nov. 20, from 12:30 to 1:45 p.m.
In addition, the Cottrell Center partnered with SCORE Chester County for several to Global Entrepreneurship Week programs, with regional business executives leading the workshops. SCORE, celebrating its 50th year, is a nationwide nonprofit association that helps small businesses launch and achieve their goals through education and mentorship. Among the SCORE volunteer presenters:
Gerald Francis delivered a presentation titled “Is Entrepreneurship for You?” on Monday. Francis worked in channel development for a large IT electrical manufacturer and has extensive experience in marketing and sales development.
Frank Farmer led a workshop on “How to Start a Business” Tuesday from 2 to 3:15 p.m. In his private law practice, Farmer concentrates on small business commercial transactions /shareholder issues. He specializes in advice related to such topics as licensing, contracts, leases, buying/selling businesses.
Bob Wingerter explains “How to Write an Effective Business Plan” on Wednesday, Nov. 19, from 12:30 to 1:45 p.m. A consultant in the telecommunications industry, he has extensive expertise in new business and new product development, project management, economic and operations analysis, process improvement, cost management, and quality management.
Judith Lee discusses “The Social+Mobile Equation: Understanding the Link Between Social Marketing and Mobile Marketing” on Thursday, Nov. 20, from 2 to 3:15 p.m. Lee is a communications professional, freelance writer and marketing consultant who knows mobile marketing is the most powerful new tool for small businesses.
All presentations are free and open to the public. They take place in Sykes Ballroom A, West Chester University, 110 West Rosedale Avenue. For a complete schedule of these free sessions, click here.