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Marketing

Academics

Contact Us  

Marketing

Address:
West Chester University of Pennsylvania
Department of Marketing
College of Business and Public Management
Fourth Floor
Business and Public Management Center
50 Sharpless Street
West Chester, PA 19383


Phone: 610-436-2304


Name: Dr. Paul Arsenault
Position: Department Chair
Email: PArsenault@wcupa.edu

Name: Denise Gonzalez
Position: Department Secretary
Email: DGonzalez@wcupa.edu

Academics

B.S. - Marketing

The Marketing Department offers a B.S. in Marketing. The program, accredited by the AACSB, is designed to prepare students to pursue a variety of careers in the marketing profession. Students learn about marketing tools and processes and develop the necessary analytical, communication, and interpersonal skills necessary for a successful career.

Guidelines

Learning Goals

The goals of the department are to provide students with the ability to:

  1. Identify and apply individual customer and marketing needs to a marketing situation.
  2. Develop an understanding of the ethical concerns on marketing decisions.
  3. Use appropriate business tools and processes to develop, analyze and communicate information.
  4. Develop an awareness of the impact of global diversity on marketing decisions.
  5. Effectively communicate information of a business nature through written presentations.
  6. Effectively communicate information of a business nature and engage audiences (small and large) through oral presentations.
  7. Effectively interact with others as part of a team.
  8. Possess the requisite knowledge and tool sets of the marketing discipline.
  9. Appropriately be able to acquire and evaluate information to solve a marketing problem.