Department of Marketing

Marketing

College of Business & Public Affairs

Marketing

Welcome to the Marketing Department home page at West Chester University. The department offers the Bachelor of Science in Marketing. Graduate and undergraduate courses are offered in Marketing, Business Law, and Technology-Electronic Commerce.

Mission Statement of the Marketing Department

The mission of the Marketing Department is to prepare students to compete successfully in today's fast-paced, high-tech business environment. The curriculum is designed to expose students to: business situations they can critically analyze to develop defensible solutions, global issues, and the legal and ethical consequences of a decision; as well as to working in teams, using appropriate technology, and communicating results effectively. Department faculty engage in scholarly activities and consulting projects that reinforce the curriculum.

Specifically, the department strives for the curriculum to provide students with the ability to:

assume the role of a marketing decision maker and develop an appreciation of the challenges that face today's marketers;
participate in both individual and team approaches to prepare students for the realities of the work environment;
use appropriate technology to develop, analyze, and communicate information;
understand the strategies related to the design, promotion, pricing, and distribution of goods and services that meet customer needs;
develop an understanding of the impact of global diversity and legal and ethical concerns on marketing decisions; and
effectively communicate information of a business nature through written and oral presentation.

Mission Statement of the Business Program at West Chester University

West Chester University provides a high-quality undergraduate and graduate business education to students from Pennsylvania and the broader region. The program also provides the business and non-profit community with consulting, continuing education, and other outreach services.

Mission of the Undergraduate Program

The undergraduate program offers students the knowledge, skills, and values consistent with success in a dynamic global community. Knowledgeable, accessible faculty provide student-centered learning experiences. Faculty engage in scholarly activities related to teaching, their field, and/or community issues. The undergraduate degree program provides Pennsylvania businesses and non-profit organizations with employees who are able to:

Critically analyze a business problem and develop a defensible solution;
Use quantitative methods and technology to analyze business problems;
Effectively communicate information of a business nature through written and oral presentation;
Effectively interact with others as part of a team;
Demonstrate an understanding of basic business concepts; and
Understand the importance of ethical decision-making.

For questions or comments, send an email to the Department Chair at parsenault@wcupa.edu

Learn more about Marketing at http://www.knowthis.com