|
|
Welcome
Dr. Jack Gault, Chair
Welcome to the Marketing Department home page at West Chester University. The department
offers the Bachelor of Science in Marketing. Graduate and undergraduate courses are
offered in Marketing, Business Law, and Technology-Electronic Commerce.
Mission Statement of the Marketing Department
The mission of the Marketing Department is to prepare students to compete successfully in
today's fast-paced, high-tech business environment. The curriculum is designed to expose
students to: business situations they can critically analyze to develop defensible solutions,
global issues, and the legal and ethical consequences of a decision; as well as to working in
teams, using appropriate technology, and communicating results effectively. Department faculty
engage in scholarly activities and consulting projects that reinforce the curriculum.
The goals of the department are to provide students with the ability to:
- identify and apply individual customer and marketing needs to a marketing situation.
- develop an understanding of the ethical concerns on marketing decisions.
- use appropriate business tools and processes to develop, analyze and communicate information.
- develop an awareness of the impact of global diversity on marketing decisions.
- effectively communicate information of a business nature through written presentations.
- effectively communicate information of a business nature and engage audiences (small and large)
through oral presentations.
- effectively interact with others as part of a team.
- possess the requisite knowledge and tool sets of the marketing discipline.
- appropriately be able to acquire and evaluate information to solve a marketing problem.
Mission Statement of the Business Program at West Chester University
West Chester University provides a high-quality undergraduate and graduate business education
to students from Pennsylvania and the broader region. The program also provides the business and
non-profit community with consulting, continuing education, and other outreach services.
Mission of the Undergraduate Program
The undergraduate program offers students the knowledge, skills, and values consistent with
success in a dynamic global community. Knowledgeable, accessible faculty provide student-centered
learning experiences. Faculty engage in scholarly activities related to teaching, their field,
and/or community issues. The undergraduate degree program provides Pennsylvania businesses and
non-profit organizations with employees who are able to:
- Critically analyze a business problem and develop a defensible solution;
- Use quantitative methods and technology to analyze business problems;
- Effectively communicate information of a business nature through written and oral presentation;
- Effectively interact with others as part of a team;
- Demonstrate an understanding of basic business concepts; and
- Understand the importance of ethical decision-making.
For questions or comments, send an email to the Department Chair at
jgault@wcupa.edu
Learn more about Marketing at http://www.knowthis.com
|
