COURSE DESCRIPTIONS

Undergraduate Courses

BLA 201 The Legal Environment of Business (3)
    Examines the framework of the American legal system and its impact on the environment in which business operates. Sources of law, including constitutional, statutory, administrative, and common law principles, that define the relationships between government and business; buyers and sellers of goods and services; and employers and employees are discussed.

BLA 302 Special Subjects in Business Law (3)
    In-depth coverage of the legal topics of contracts and sales. It is intended as a partial preparation for the uniform Certified Public Accountant (CPA) examination and thus provides students with an adequate knowledge of the most widely examined subjects. Provides marketing students with a detailed knowledge of the legal topics that they will use in their careers and covers basic legal topics highly useful to management majors and all persons engaged in business.

BLA 303 Legal Problems in Business (3)
    Special legal problems in business will be considered at length, such as consumer credit regulation, insurance, personal law relating to decedent’s estates and Social Security, preparation for the CPA examination, etc. This course may be taken more than once (but not more than three times) for credit if the subject matter of the course is not duplicated.

MKT 200 Survey of Marketing (3)
    Examines the impact of marketing systems in producing a standard of living in local and global economies. Topics include the structure and functions of marketing within an organization, the role of customers, and the competitive, political/legal/regulatory, economic, social-cultural, and technological environments in which these systems operate. May not be taken for credit after completion of any other marketing course. Open to nonbusiness majors.

MKT 325 (formerly 327) Marketing Management (3)
    Study of the processes involved in planning and managing marketing activities in organizations. Emphasis on case studies and applications of the decision-making process. PREREQ: ACC 201, BLA 201, CSC 101, ECO 112, 251, MAT 105 or 107 or 108 or 161.

MKT 330 (formerly 303) Consumer Behavior (3)
    Foundations of consumer behavior. Market structure and consumer behavior, purchase strategy and tactics, determinants and patterns of consumer behavior. An integrated theory of consumer behavior is sought. PREREQ: MKT 200 or 325 and permission of instructor.

MKT 340 (formerly 321) Personal Selling (3)
    Analysis of the selling process applied to sales calls and sales strategies, communication, persuasion, motivation, ethics, interpersonal relationships, negotiations, and professionalism. Emphasis on case studies. PREREQ: MKT 200 or 325 and permission of instructor.

MKT 350 (formerly 322) Advertising and Sales Promotion (3)
    A study of advertising and sales promotion management with a major focus on organization, media, strategy, campaigns, legal control, consumer behavior, budgeting, and the coordination of these activities with overall marketing programs. PREREQ: MKT 200 or 325 and permission of instructor.

MKT 360 (formerly 408) Marketing Research (3)
    Systematic definition of marketing problems, strategies for data collection, model building, and interpretation of results to improve marketing decision making and control. PREREQ: MKT 325.

MKT 370 Technology & Marketing
   The purpose of this course is to familiarize students with the role technology now plays in the field of marketing. Virtually every area of marketing from identifying customers to designing products to promotion to delivery is now affected by technology. Moreover, marketing managers must not only be aware and understand these technological factors, but they must also know how to use them to gain competitive advantage.

MKT 404  International Marketing (3)
    Historical and theoretical background of foreign trade, world marketing environment and world market patterns, marketing organization in its international setting, and international marketing management. PREREQ: MKT 325.

MKT 406 (formerly 320) Managing Sales (3)
    Source, technique, and theories applied to problems encountered in managing a sales force in the areas of administration, policy, organizational structure, personnel selection and evaluation, sales training, compensation, forecasting, establishing territories and quotas, and sales analysis. Emphasis on case studies. PREREQ: MKT 325 or Permission of Instructor.

MKT 410 Independent Studies in Marketing (1-3)
    Special research projects, reports, and readings in marketing. Open to seniors only. PREREQ: Permission of instructor.

MKT 425 Marketing Strategy and Planning (3)
    Application of the skills required for effective managerial decision making and communication using a team approach. Emphasis on case studies, computer simulations, and the development of a marketing plan; oral and written presentation of results. PREREQ: MKT 325, 360, and senior standing.

MKT 440 (formerly 400) Senior Seminar in Marketing (3)
    Team research projects that require an in-depth investigation of a current topic in marketing, and the preparation and presentation of an oral and written professional report. PREREQ: Senior standing and 12 credits in marketing, including MKT 325 and 360.

MKT 460 (formerly 450) Marketing Internship (3)
MKT 461 (formerly 451) Marketing Internship (6)
    The marketing internship is designed to enhance the student’s educational experience by providing a substantive work experience in the business world. PREREQ: Permission of instructor and department chair.

MKT 490 Special Topics in Marketing (3)
    Special topics in marketing not covered under existing, regularly offered courses. PREREQ: MKT 325 and permission of instructor.

Related Courses offered by the Department of Geography & Planning

GEO 325  Business Geographics (3)
   This course provides a conceptual overview of geographical information systems as well as hands-on experience of software systems used in developing business management and marketing strategies.   Attention is focused on using GIS technology as an analysis tool to improve decision making.  Designed primarily for marketing majors.

GEO 425  GIS: Business Applications (3)
     Intensive use of Geographical Information Systems (GIS) in the business environment to aid in better sales and marketing decisions.  Course provides a conceptual overview of database management systems from MIS to to geodatabases and their integration with a GIS.   Case studies draw numerous examples from various businesses.  Student tutorials provide hands-on opportunities for students to experience and learn how to use GIS within a business problem-solving framework.  Prereq:  GEO 325 or permission of instructor.