Marketing 610-436-2304

Marketing Department Advising Guides Faculty
Courses Offered Graduation Checklists Forms
Course Descriptions Prerequisite Courses

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Marketing Major Internships

Admission Requirements

COURSES OFFERED 

Undergraduate Courses

BLA 201  Legal Environment of Business - required core course for business majors

BLA 302  Special Subjects in Business Law - elective course

BLA 303  Legal Problems in Business - elective course
      
MKT 200  Survey of Marketing -
elective course designed for non-business majors

MKT 325  Marketing Management - required core course for business majors;
business majors only - or permission of instructor or chair 

MKT 330  Consumer Behavior - required course for marketing majors

MKT 340  Personal Selling - required course for marketing majors

MKT 350  Advertising and Sales Promotion - elective course

MKT 360  Marketing Research - required course for marketing majors
business majors only - or permission of instructor or chair

MKT 370  Marketing & Technology - elective course

MKT 404  International Marketing - elective course - offered occasionally

MKT 410   Independent Study in Marketing - elective course - offered as needed

MKT 420  Sales Management - elective course - offered occasionally

MKT 425  Marketing Planning & Strategy - required course for marketing majors;
business majors only - permission of instructor or chair

MKT 440  Senior Seminar in Marketing - required course for marketing majors;
marketing majors only - permission of instructor or chair - taken in last semester

MKT 460-461  Internship in Marketing - elective course
marketing majors only - permission of instructor and chair

MKT 490  Special Topics in Marketing - elective course - offered occasionally

Related Courses offered by the Department of Geography & Planning

GEO 325  Business Geographics - required course for marketing majors

GEO 425  GIS: Business Applications (3) - elective course

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