Advertising is seen on high-flying blimps, sewn onto the clothing of professional athletes, and embedded in major motion pictures. Advertising is thrust upon us by the biggest multinational companies; the smallest "mom and pop" stores; and everything in between. Private charities, churches, universities, government agencies, and even the military have all been known to use some of their budgets for advertising.
About $200 billion is spent each year just to pay for advertising space in magazines and newspapers, commercial air-time on television and radio, and other assorted media outlets. Millions more is spent on the actors, photographers, models, advertising executives, copywriters, and everyone else who produces commercials and advertisements. All of this money may be put to good use because advertising seems to work. However, advertising has its downfalls. For instance, it can be wasteful, it can restrict competition, and may facilitate "brainwashing."
There is important information and tips that the consumer should know. There is little doubt that some businesses use advertising for short run, trick-the-customer, profits. Many others, though, go for long-term customer loyalty that can only be had from honest, informative advertising. However, you should never loose sight of the fact that advertisers want to sell you something -- a product, a political candidate, a religious ideology. They provide only one side of the story -- the good side. Their flashy commercials, catchy slogans, and witty jingles will not advertise the drawbacks of products or services. When it comes to advertising, it is often said that "if it sounds to good to be true, it probably is."
Here are some informative and interesting web sites about advertising:
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