College of Business & Public Affairs
Office: 312B Anderson Hall
West Chester, PA 19383
Phone (610) 436-2304
Email: Department Chair
Internships in marketing are designed to provide a substantive work experience in the business world, as a means of enhancing a student's educational experience.
Enrollment in marketing internships has been between 60 and 80 per year over the last three years. About two-thirds are in the summer.
The overwhelming majority of interns are paid for their work. The hourly rate ranges from $12.00 to $22.00, with the majority of positions in the $13.00 to $16.00 range.
About 100 area employers actively recruit marketing interns.
ese employers represent more than 20 industries, including: consumer products marketing; marketing research agencies; pharmaceutical marketing/marketing research; software services marketing/marketing research; financial services marketing; sales training; advertising.
Geographically, during the fall and spring, most internships are in a triangular area bounded by Exton, King of Prussia, and Wilmington, Delaware.
A number of positions also are available in the Philadelphia area.
Particularly during the summer, the hiring area tends to expand to include New Jersey and New York City.
Eligibility: All prospective interns must be in good academic standing with a minimum CUM GPA of 2.50, and have completed Marketing Management or Principles of Marketing with a grade of "C" or higher. There may be additional requirements which vary by position and are included in the position posting file.
Earning Credit Hours: Interns must work a minimum of 180 hours to earn 3 credits, and 360 hours to earn 6 credits. For the Fall and Spring semesters, any student who schedules a 6 credit internship must have a cumulative GPA of 3.25 or higher. Interns may begin counting hours as of 4/1 for the summer, 8/1 for the fall, and 12/1 for the winter and spring. All interns are subject to a limit of 15 total semester credit hours during the fall and spring semesters including the internship credits; waivers may be requested by students with CUM GPA's of 3.50 or higher.
The employer must designate an individual who agrees to be responsible for direct supervision of the intern. This individual must be someone who has responsibility for any number of marketing functions, although "marketing" does not need to in the title of their position.
The work must contain approved marketing content, as determined by the Marketing Internship Coordinator. Most positions included on the intern employer listing have already been approved. Examples of approved content would include advertising, inside or outside business-to-business sales, marketing event or trade show coordination, and marketing research. Examples of positions that are generally not approved include virtually all retail sales positions and inbound telemarketing operations.
Interns may not work either directly or indirectly for a relative or in organizations in which a relative is a supervisor, executive, principal / partner, major shareholder, or sole proprietor.
Marketing Internship Coordinator: Jack Gault