Marketing

College of Business & Public Affairs

Contact Info
Office: 312B Anderson Hall
West Chester, PA 19383
Phone (610) 436-2304
Email: Department Chair

Graduation Checklists

Graduation Checklist for students entering WCU Fall 2008. Printable Version

General Education Requirements (48 credits)
Academic Foundations (18 credits)
WRT	120		Effective Writing I
WRT			One approved course
MAT		(C)	105, 107, 108, 110, or 161 required by major
SPK			208 or 230
			Diverse Communities - one approved course ( J )
			Interdisciplinary - one approved course ( I )
Behavioral/ Social Science (6 credits)
ECO	111	(C)	Principles of Macroeconomics - required by major
			And a course in another discipline (recommended: ANT 102; GEO 101, 103; PSC 100, 121, 213; PSY 100; SOC 200, 240)
Science (6 credits)
CSC			110, 115, or 141 required by major
			And a course in an other discipline (recommended: BIO 100, 110; CHE 100; ESS 101, 111; PHY 100)
Humanities (6 credits)
PHI			101, 150, 180 required by major
			And one course in another discipline (recommended: LIT 165, CLS 165; HIS 152, 150, 102,)
The Arts (3 credits)
			Any course in Art, Cinematography, Dance, Music, Photography, or Theatre
Free Electives (9 credits)
			Any 100-level or above courses


Writing Emphasis ( W ) All students are required to complete at least one course at the 300-400 level
			> 70 credits earned in transfer, one approved course
			40 - 70 credits earned in transfer, two approved courses
			< 40 credits earned in transfer, three approved courses
Major Requirements (72 credits) Enrollment in 300-400 level business courses requires a 2.50 cummulative grade point average, successful completion of all prerequisites, and the Excel proficiency exam.
Core Courses
ECO	112	(C)	Principles of Microeconomics
ACC	201	(C)	Financial Accounting
ACC	202	(C)	Managerial Accounting
BLA	201	(C)	Legal Environment of Business
ECO	251	(C)	Quantitative Business Analysis I
ECO	252	(C)	Quantitative Business Analysis II
FIN	325	(C)	Corporate Finance
MGT	200	(C)
MGT	313	(C)
MGT	341	(C)
MGT	499	(C)	Business Strategy & Planning
MKT	325	(C)	Marketing Management
Major Courses*
GEO	325		Business Geographics
MKT	330	(C)
MKT	340	(C)	Personal Selling
MKT	360	(C)	Marketing Research
MKT	425	(C)	Marketing Strategy & Planning
MKT	440	(C)	Senior Seminar in Marketing
MKT		(C)	One additional 300-level or above MKT course
Required Course
MAT	108
Business-ECO Elective

Free Electives (9 credits)
			Any 100-level or above courses


A minimum of 15 credits in 300-400 level MKT courses, beyond the core, must be taken at WCU, and a minimum of 30 total credits in Business courses must be taken at WCU. *300 level or above in ACC, BLA, ECO, FIN, INB, MGT, MKT, (including ENG 368, or GEO 425) (C) a minimum grade of C is required. A minimum grade of C is required in all MKT courses.