Marketing
College of Business & Public Affairs
Contact Info
Office: 312B Anderson Hall
West Chester, PA 19383
Phone (610) 436-2304
Email: Department Chair
Graduation Checklist for students entering Fall 2003. Printable Version
(C) indicates a grade of C or better is required
| General Education Requirements (50 credits) | |||
| Academic Foundations (18 credits) | |||
| WRT | 120 | Effective Writing I | |
| WRT | One approved course | ||
| MAT | (C) |
105, 107, 108, 110, or 161 required by major | |
| SPK | 208 or 230 (COM 101 or 216 prior to Fall 2005) | ||
| Diverse Communities - one approved course ( J ) | |||
| Interdisciplinary - one approved course ( I ) | |||
Behavioral/ Social Science (6 credits) |
|||
| ECO | 111 | (C) |
Principles of Macroeconomics - required by major |
| And a course in another discipline (recommended: ANT 102, 103; GEO 101, 103; PSC 100, 121, 213; PSY 100; SOC 200, 240) |
|||
Science (6 credits) |
|||
| CSC | 110, 115, or 141 required by major | ||
| And a course in an other discipline (recommended: BIO 100, 110; CHE 100; ESS 101, 111; PHY 100) |
|||
Humanities (6 credits) |
|||
PHI |
101, 150, 180 required by major | ||
| And one course in another discipline (recommended: LIT 165, CLS 165; HIS 152, 150, 151, 102, 101) |
|||
| The Arts (3 credits) | |||
| Any course in Art, Cinematography, Dance, Music, Photography, or Theatre | |||
| Free Electives (9 credits) | |||
| Any 100-level or above courses | |||
| Writing Emphasis ( W ) All students are required to complete at least one course at the 300-400 level | |||
| > 70 credits earned in transfer, one approved course | |||
| 40 - 70 credits earned in transfer, two approved courses | |||
| < 40 credits earned in transfer, three approved courses | |||
| Major Requirements (78 credits) | |||
Core Courses (30 credits) |
|||
| ECO | 112 | (C) |
Principles of Microeconomics |
| ACC | 201 | (C) |
Financial Accounting |
| ACC | 202 | (C) |
Managerial Accounting |
| BLA | 201 | (C) |
Legal Environment of Business |
| ECO | 251 | (C) |
Quantitative Business Analysis I |
| ECO | 252 | Quantitative Business Analysis II | |
| FIN | 325 | Corporate Finance | |
| MGT | 300 | (C) |
Principles of Management |
| MGT | 499 | (C) |
Business Strategy & Planning |
| MKT | 325 | (C) |
Marketing Management |
| Major Courses (21 credits) | |||
| GEO | 325 | Business Geographics | |
| MKT | 325 | (C) |
Consumer Behavior |
| MKT | 340 | (C) |
Personal Selling |
| MKT | 360 | (C) |
Marketing Research |
| MKT | 425 | (C) |
Marketing Strategy & Planning |
| MKT | 440 | (C) |
Senior Seminar in Marketing |
| MKT | (C) |
One additional 300-level or above MKT course | |
| *A minimum of 15 credits in MKT courses, beyond the core, must be taken at WCU | |||
| Business / Economics Electives (9 credits) | |||
| Any 300-level or above courses in ACC, BLA, ECO, FIN, INB, MIS, MGT, MKT, ENG 368, or GEO 425 | |||
| Restricted Electives (6 credits) | |||
| Literature of History - one course in the discipline not selected in gen ed | |||
| Any 100-level non-business course | |||
| Free Electives (14 credits) | |||
| Any 100-level or above courses | |||
| Cumulative GPA: | (2.00 required) | Credits earned in transfer: |
| Credits Earned | 000-level |
Duplicate |
Repeated Courses |
||
| + Ungraded | |||||
| - 000-level | |||||
| - Duplicate | |||||
| Total Credits | |||||