Marketing

College of Business & Public Affairs

Contact Info
Office: 312B Anderson Hall
West Chester, PA 19383
Phone (610) 436-2304
Email: Department Chair


Graduation Checklists

Graduation Checklist for students entering WCU Fall 2002 - Summer 2003. Printable Version

(C) indicates a grade of C or better is required

General Education Requirements (50 credits)
Academic Foundations (18 credits)
WRT 120   Effective Writing I
WRT     One approved course
MAT  

(C)

105, 107, 108, 110, or 161 required by major
SPK     208 or 230  (COM 101 or 216 prior to Fall 2005)
      Diverse Communities - one approved course ( J )
      Interdisciplinary - one approved course ( I )

Behavioral/ Social Science (6 credits)

ECO 111

(C)

Principles of Macroeconomics - required by major
      And a course in another discipline
(recommended: ANT 102, 103; GEO 101, 103; PSC 100, 121, 213; PSY 100; SOC 200, 240)

Science (6 credits)

CSC     110, 115, or 141 required by major
      And a course in an other discipline
(recommended: BIO 100, 110; CHE 100; ESS 101, 111; PHY 100)

Humanities (6 credits)

PHI

    101, 150, 180 required by major
      And one course in another discipline
(recommended: LIT 165, CLS 165; HIS 152, 150, 151, 102, 101)
The Arts (3 credits)
      Any course in Art, Cinematography, Dance, Music, Photography, or Theatre
Free Electives (9 credits)
      Any 100-level or above courses
     
     
Writing Emphasis ( W ) All students are required to complete at least one course at the 300-400 level
         > 70 credits earned in transfer, one approved course
         40 - 70 credits earned in transfer, two approved courses
         < 40 credits earned in transfer, three approved courses
Major Requirements (78 credits)

Core Courses

(30 credits)
ECO 112

(C)

Principles of Microeconomics
ACC 201

(C)

Financial Accounting
ACC 202

(C)

Managerial Accounting
BLA 201

(C)

Legal Environment of Business
ECO 251

(C)

Quantitative Business Analysis I
ECO 252   Quantitative Business Analysis II
FIN 325   Corporate Finance
MGT 300

(C)

Principles of Management
MGT 499

(C)

Business Strategy & Planning
MKT 325

(C)

Marketing Management
Major Courses (21 credits)
GEO 325   Business Geographics
MKT 325

(C)

Consumer Behavior
MKT 340

(C)

Personal Selling
MKT 360

(C)

Marketing Research
MKT 425

(C)

Marketing Strategy & Planning
MKT 440

(C)

Senior Seminar in Marketing
MKT  

(C)

One additional 300-level or above MKT course
*A minimum of 15 credits in MKT courses, beyond the core, must be taken at WCU
Business / Economics Electives (9 credits)
      Any 300-level or above courses in ACC, BLA, ECO, FIN, INB, MIS, MGT, MKT, ENG 368, or GEO 425
     
     
Restricted Electives (6 credits)
      Literature of History - one course in the discipline not selected in gen ed
      Any 100-level non-business course
Free Electives (14 credits)
      Any 100-level or above courses
     
     
     
     
Cumulative GPA:   (2.00 required) Credits earned in transfer: