Marketing

College of Business & Public Affairs

Contact Info
Office: 312B Anderson Hall
West Chester, PA 19383
Phone (610) 436-2304
Email: Department Chair


Graduation Checklists

Graduation Checklist for students entering WCU Fall 1999 - Summer 2002. Printable Version

(C) indicates a grade of C or better is required

General Education Requirements (50 credits)
Basic Skills (11 credits)
ENG 120   Effective Writing I
ENG 121   Effective Writing II
MAT  

(C)

105, 107, 108, or 161 required by major
PEA     Two credits

Behavioral/ Social Science (9 credits)

ECO 111

(C)

Principles of Macroeconomics - required by major
      And two courses in at least one other discipline
(recommended: ANT 102, 103; GEO 101, 103; PSC 100, 121, 213; PSY 100; SOC 200, 240)
     

Science (6 credits)

CSC     110, 115, or 141 required by major
      And two courses from at least one other discipline
(recommended: BIO 100, 110; CHE 100; ESS 101, 110; PHY 100)
     

Humanities (9 credits)

 

    Three courses in at least two disciplines
(recommended: LIT 165, CLS 165; HIS 152, 150, 151, 102, 101; PHI 101, 150, 180)
     
     
The Arts (3 credits)
      Any course in Art, Cinematography, Dance, Music, Photography, or Theatre
Free Electives (9 credits)
      Any 100-level or above courses
     
     
Interdisciplinary Course (3 credits)
      100 or 200 level, substitute for:
Writing Emphasis ( W ) All students are required to complete at least one course at the 300-400 level
         > 70 credits earned in transfer, one approved course
         40 - 70 credits earned in transfer, two approved courses
         < 40 credits earned in transfer, three approved courses
Major Requirements (78 credits)

Core Courses

(30 credits)
ECO 112

(C)

Principles of Microeconomics
ACC 201

(C)

Financial Accounting
ACC 202

(C)

Managerial Accounting
BLA 201

(C)

Legal Environment of Business
ECO 251

(C)

Quantitative Business Analysis I
ECO 252   Quantitative Business Analysis II
FIN 325   Corporate Finance
MGT 300

(C)

Principles of Management
MGT 499

(C)

Business Strategy & Planning
MKT 325

(C)

Marketing Management
Major Courses (21 credits)
GEO 325   Business Geographics
MKT 325

(C)

Consumer Behavior
MKT 340

(C)

Personal Selling
MKT 360

(C)

Marketing Research
MKT 425

(C)

Marketing Strategy & Planning
MKT 440

(C)

Senior Seminar in Marketing
MKT  

(C)

One additional 300-level or above MKT course
*A minimum of 15 credits in MKT courses, beyond the core, must be taken at WCU
Business / Economics Electives (6 credits)
      Any 300-level or above courses in ACC, BLA, ECO, FIN, INB, MIS, MGT, MKT, ENG 368, or GEO 425
     
     
Restricted Electives (6 credits)
      Any 100-level or above courses chosen in consultation with advisor
     
Free Electives (12 credits)
      Any 100-level or above courses
     
     
     
Cumulative GPA:   (2.00 required) Credits earned in transfer:  
Credits Earned    

000-level

Duplicate

Repeated Courses

+ Ungraded          
- 000-level          
- Duplicate          
Total Credits