Marketing

College of Business & Public Affairs

Contact Info
Office: 312B Anderson Hall
West Chester, PA 19383
Phone (610) 436-2304
Email: Department Chair


Courses

Undergraduate Courses Offered

  • BLA 201 Legal Environment of Business
    • required core course for business majors
  • BLA 302 Special Subjects in Business Law
    • elective course
  • BLA 303 Legal Problems in Business
    • elective course
  • MKT 200 Survey of Marketing
    • elective course designed for non-business majors
  • MKT 325 Marketing Management
    • required core course for business majors
    • business majors only or permission of instructor or chair
  • MKT 330 Consumer Behavior
    • required course for marketing majors
  • MKT 340 Personal Selling
    • required course for marketing majors
  • MKT 350 Advertising and Sales Promotion
    • elective course
  • MKT 360 Marketing Research
    • required course for marketing majors
    • business majors only or permission of instructor or chair
  • MKT 370 Marketing & Technology
    • elective course
  • MKT 404 International Marketing
    • elective course
    • offered occasionally
  • MKT 410 Independent Study in Marketing
    • relective course
    • offered as needed
  • MKT 420 Sales Management
    • elective course
    • offered occasionally
  • MKT 425 Marketing Planning & Strategy
    • required course for marketing majors business majors only or permission of instructor or chair
  • MKT 440 Senior Seminar in Marketing
    • required course for marketing majors
    • marketing majors only or permission of instructor or chair
    • taken in last semester
  • MKT 460-461 Internship in Marketing
    • elective course marketing majors only or permission of instructor and chair
  • MKT 490 Special Topics in Marketing
    • elective course
    • offered occasionally

Related Courses offered by the Department of Geography & Planning

  • GEO 325 Business Geographics
    • required course for marketing majors
  • GEO 425 GIS: Business Applications
    • elective course